In the rapidly evolving digital ecosystem of India, new platforms emerge to cater to specific needs of content creators, entrepreneurs, small business owners and social media marketers. One such platform that is gaining traction – especially among niche enterprises and digital-promotion enthusiasts – is Hmsay. In this article we’ll explore: what Hmsay is, how it works, its capabilities, how you can use it for business/promotion, its strengths and limitations, and whether it could be a good fit for you.
1. Introduction: Why Hmsay matters
In recent years, social media in India has expanded beyond simple chatting, sharing photos and videos – it has become a full-fledged business-promotion tool. Platforms that can accommodate content sharing, product listings, niche communities and promotional activity are increasingly valuable. According to a survey of social platforms in India for 2025, Hmsay is listed among “Indian social-media platforms to watch.
For small businesses-especially those targeting Indian audiences, operating on modest budgets, or selling unique products (for example: puja supplies, plant-related items, affiliate offers) – a platform like Hmsay could offer an additional channel for visibility. If you are in e-commerce, content marketing or affiliate promotion (as you are), this guide may help you decide whether to invest in Hmsay.
2. What exactly is Hmsay?
2.1 Platform overview
Hmsay is a social-network / business-promotion hybrid platform (based on available site info) where users can register, create profiles, share content (posts/links/videos), list products or services, join groups/communities, communicate with other users and promote their business or brand. The platform claims a low risk of account blocking (“your ID will never be blocked”, according to one description) which may appeal to marketers.
While detailed public metrics (user base, traffic volume, demographics) are less widely published, Hmsay appears to target Indian users and Indian-market businesses. That makes it potentially relevant for Indian entrepreneurs.
2.2 Key features at a glance
Here are some of the reported / observable features of Hmsay:
- User registration and profile setup: You can create an account and personalise your profile with your business or personal brand.
- Posting / content sharing: You can share posts — these could include text, links, videos or product listings. Example: one post shows a profile “eduaura” sharing a blurb and link.
- Business listings / marketplace-style option: Some accounts appear to list products or services. The platform seems to allow buying/selling or at least promotional listings.
- Groups / community interaction: The platform supports groups or forums where people can interact around topics, interests or business niches.
- Messaging / user interaction: Probably built-in messaging or commenting features so users can communicate, engage or collaborate.
- Claims of reliability / low account‐blocking: The site highlights its value to marketers by noting fewer restrictions compared to mainstream platforms.
2.3 Unique selling proposition (USP)
What makes Hmsay interesting is the combination of social-network behaviour + business promotion + (seemingly) Indian market focus. Many large platforms are saturated and global-in scope; Hmsay seems to present itself as a platform where smaller players can get traction without huge budgets, within an Indian context.
3. How Hmsay works – Practical workflow
Here’s a step-by-step illustration of how you, as a small-business owner or marketer, might use Hmsay.
Step 1: Sign up & set up your profile
Create your account on Hmsay. Choose a username, upload a professional profile picture (preferably your brand logo), fill in your bio (mention your business, what you sell, your value proposition). Link to your website (your primary e-commerce site or affiliate link) if the platform allows.
Step 2: Brand your presence
Optimize your profile for trust: include a clear description such as “Official page of [Your Brand] – Puja supplies, hawan wood, clay balls for plants – shipping across India.” Add high-quality images of your products, links to your site, testimonials if available.
Step 3: Post content & promote
Start creating posts. Some example content for you might be:
- A product launch post: e.g., “New premium sandalwood hawan bundles – now available – ₹150 to ₹999 – limited stock”. Include images, link to product page, call-to-action.
- A blog post link: “Why clay balls are better for indoor plants – 3 research-backed reasons”. Post a short teaser and link back to your website article.
- A video link (if you have one): e.g., a demo of using hawan wood, unboxing of plant clay balls.
- A community / group post: Ask audience a question: “Which size of clay ball suits your plant? Let us know!” and engage in comments.
Step 4: Leverage groups & communities
Join relevant groups: “Puja & hawan supplies India”, “Indoor plant enthusiasts India”, “Small business marketing India”. Participate, comment, share value-not just promotional. Build trust, answer questions, share case-studies. This will help increase your visibility on Hmsay.
Step 5: Track and link back
Whenever you share a link to your website, use UTM tracking to monitor visits from Hmsay. Monitor how many visits, leads, conversions come via Hmsay. If the traffic is valuable, you can invest more; if not, adjust strategy.
Step 6: Use for affiliate recruiting
Since you run an affiliate programme (for example for Logpri), you can post on Hmsay: “Join our affiliate programme – Earn 10% commission on every sale through you – Sign up now”. Provide link and mention benefits (free to join, marketing support, etc.). This can help attract affiliate partners via the platform.
4. Benefits for Business Promotion
Here are specific advantages Hmsay may provide to businesses like yours.
4.1 Additional traffic channel
While you already run Google Search/Display and Google Shopping ads, Hmsay offers a complementary traffic source — especially for Indian audiences. It can fill niche gaps, capture audiences who may not come via search.
4.2 Low cost / accessible
Since the platform seems to be less saturated and may allow free or low-cost posting, it offers an affordable promotional alternative for small businesses. You don’t need huge budgets to participate.
4.3 Indian-focused audience
As the platform appears to emphasise Indian user-base, this is beneficial if your business (Logpri) targets Indian customers (which it does). Local language, local context may yield better engagement versus global platforms where Indians may be a smaller segment.
4.4 Content + product synergy
You can combine content marketing (blog posts, product guides) with product promotion, thereby building both authority (via content) and conversions (via product listing). On Hmsay you can share both types of posts.
4.5 Affiliate recruitment potential
Posting on Hmsay about your affiliate programme can help you tap into smaller influencers, micro-affiliates or budding marketers who are active on such platforms. This can expand your affiliate network with minimal extra cost.
5. Limitations & Things to Be Aware Of
No platform is perfect. Here are some drawbacks or things you need to evaluate.
5.1 Unclear traffic and authority metrics
While Hmsay is listed among “social media platforms to watch in India” in one list, actual data (monthly active users, engagement rate, conversion rate) is not widely published.
Therefore there is risk: you may invest effort but get little return.
5.2 Unknown link / SEO value
If one of your goals is SEO (backlinks, domain authority), you should check whether links from Hmsay are “dofollow”, how much referral traffic they produce, and whether they may be considered low-quality by search engines. Posting purely for backlinks may be less effective than using the platform for actual engagement or traffic.
5.3 Saturation / competition
Although less saturated than major networks, if many businesses begin using Hmsay as a promotion platform, the noise can increase and cost (attention/time) may rise. Also, you may need to produce higher-quality content to stand out.
5.4 Time and resource investment
To derive value, you need to consistently create content, engage with users, track analytics and adapt strategy — this takes time. If you are already running Google Ads, e-commerce site, affiliate programme, you must balance efforts.
5.5 Platform risk
Smaller or newer platforms sometimes face risk of changing policies, dropping support, losing users or being overshadowed by bigger players. It’s wise not to rely solely on one such platform for your business growth.
6. How to Use Hmsay for Your Specific Business
Given your business model: an e-commerce store selling puja & hawan products (hawan wood, rudraksha mala, baijanti mala, tulsi mala, etc), plus clay balls for plants, and you run affiliate programmes — here’s a tailored plan for using Hmsay:
6.1 Profile & Listing Setup
- Create your brand profile on Hmsay: “Logpri – Best online shop for Puja & Hawan Supplies in India”.
- In the bio, mention: “We supply high-quality hawan wood, Rudraksha malas, Baijanti malas, Tulsi malas, clay balls for plants. Prices ₹150-₹999. GST registered, Trademarked.”
- Add link: https://www.logpri.com
FAQs About Hmsay
Yes-you can register and create posts at no cost. Some features (premium promotion, sponsored posts, listing boosts) if offered may be paid—check current pricing.
It depends. Unless Hmsay publishes metrics (domain authority, if outgoing links are “dofollow”), you should treat it as a supplementary channel-not your sole SEO strategy. Use it primarily for traffic and engagement rather than expecting strong link equity.
The platform allows product listings or promotional posts. However, actual checkout/transaction might still happen via your website or another payment gateway. Use Hmsay to bring visibility, not replace your e-commerce infrastructure.
No. Like any social or promotional platform, quality matters: high-quality content, visuals, relevant audience, good offer matter. Posts without clear value or engagement may yield little.
Start with a few posts per week + engagement in groups. After 1–2 months you’ll have enough data to evaluate. If the channel shows promise, you can scale up.
Conclusion
In the crowded world of social media and digital marketing in India, finding effective and affordable channels is key—especially for small businesses, niche sellers and affiliate marketers. Hmsay offers a potentially valuable platform: an Indian-focused social/business network that allows content sharing, product promotion and community engagement.
For your e-commerce business (selling hawan wood, clay balls for plants, puja supplies) and your affiliate programme, incorporating Hmsay could add a new dimension to your marketing stack. It won’t replace your Google Ads, Shopping campaigns or main website—but used smartly it can boost visibility, recruit affiliates, build content-based engagement and generate incremental traffic.
The key is to set clear goals, track performance (visits, conversions, ROI), create consistent value-driven content and engage authentically. If you find Hmsay delivers at least reasonable returns for your time investment, it can become a useful additional channel.